Sometimes when your building a business you experience something called the “Law of Unintended Consequences”. Its a pretty simple concept. You set out with a certain idea or perception of where your business will be the most successful and somewhere down the road you discover that what you’ve created may work for a segment of the market you never thought of. In a way that is what has happened to us at Hedge Fund Live. Jeremy and I set out to create a unique subscription based business that would provide true transparency to the Hedge Fund World. We initially thought our target audience would range from active day traders to small Hedge Funds that wanted to be of a community. Jeremy and I have always believed that the future of trading was going to be that of “collective intelligence” and Hedge Fund Live was going to be at the forefront
A few months after we started our live broadcast I noticed something very interesting, at least half the questions were from investors who clearly had little to no investing experience. We started to receive emails thanking us for giving them the ability to learn what Wall Street was all about by virtually sitting on our desk. I realized right then that we had created a unique “e learning” website. I started to think about how we could introduce our site to the educational market.
A few weeks ago I approached the Director of Cornell’s Financial Engineering Program to tell her about what HFL was all about. Within 1 hour she told me that this was exactly what a program like hers needed and asked if my partner and I would come speak to her students and show them what the site was all about. Last Friday Jeremy and I presented HFL to 50 Cornell students and the reception was terrific. By the next day almost half the students had signed up and we have had a number of comments on our chat room from the newest members of our community. I have had extensive discussions with Rutgers and Jeremy and I are about to schedule a night in November to speak to about 300 students and introduce HFL. We’ve had a similar response from Duke.
Business at times is about flexibility, especially when you’re starting out. Im now convinced that the educational market is going to be a very important one for us. My goal now is to get 50 schools on board within 12 months…..
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